Fiat Lux
So Intel is revising its branding. OK. I’m not doing cartwheels about the new logo, but it’s no better or worse than the old one.
But who on earth thought it was a good idea to ditch the “Intel Inside” tagline for “Leap Ahead”? “Intel Inside” is a good, memorable tagline that adds value to the brand. “Leap Ahead” is one of those eminently forgettable taglines that adds no value to anything other than the bank account of some misbegotten branding consultant.
Well, I broke my Tungsten C some three months ago and I still haven’t decided whether to get the damn thing fixed or not. With 2006 fast approaching, I need to finally make a decision, because if I do go back to paper, now is the time to go buy a planner.
Scott found a link to a highly-rated guy on eBay who apparently repairs Palm PDAs for less than what it would cost to send the Tungsten back to PalmOne for a repair. I’m thinking about it.
I’m also thinking that since I survived all semester without a PDA, I probably don’t really need one. I miss the games and being able to read e-books a bit, but the ability to do those things is not really worth $75-$125 to me right now. Especially when I can get a perfectly good 2006 Day-Timer for under $25.
Someone with psychology training might point out to me that not making a decision is also a decision, and that’s quite true. In essence, by going three months without my PDA, my decision has already been made. I just need to admit it and move on.
As seen on ACLU.com and in the New York Times today.
Next week, the Washington Post?
Hat tip, AMERICAblog.
Nine years ago tonight, Scott and I stood under a chuppah, surrounded by the people most important to us, and were married. Here’s a not-very-good photo of that event (one of these days I’ll scan & upload some better ones…)
Happy anniversary, honey. I love you more than words can easily express. But then, I think you already know that.