Trendspotting: FOG / DOG

Robert Scoble reads his feeds and notices that Fear of Google / Distrust of Google is growing.

I have no idea if Google is evil or not – I like to think they are not, but I don’t have any knowledge one way or the other – but I completely agree that Google’s public face is not helping matters.

Scoble’s whole piece is good, but the closing comment is particularly apt:

I think Google has to be very transparent, very warm, and very open when it comes to privacy and the data it’s collecting on all of us and to many of us it’s coming across as closed, cold, and opaque. That leads to bad PR. Bad PR — if continued unabated — leads to government action. Just ask my friends at Microsoft.