Comments on: Who 'Owns' Social Media, Another View

By: Social Media Snippets | Krotscheck.net

Social Media Snippets | Krotscheck.net — Fri, 04 Jul 2008 21:46:19 +0000

[...] here, here, and especially here, and the originating post that got me to really think about it here. In a nutshell, the desire to organize around social media campaigns is… well, Jeremiah says [...]

By: Jeremiah Owyang

Jeremiah Owyang — Sun, 22 Jun 2008 04:50:12 +0000

Good points. In now way was my post suggesting that things be top down (my posts indicated the the ‘edges’ are where success is)

My point is that corporations are finally allocating real resources –this is for real, not a skunkworks project.

By: lux

lux — Sun, 22 Jun 2008 04:02:33 +0000

Well, I can only speak to what I see happening at my company, and to my own beliefs on the issue. And what I see is a healthy evolution, and an integration of social media tactics into existing groups and communication methods. I feel that is a far superior method than the imposition of artificial, top-down process, or worse, outsourcing social media to an external agency.

By: Jeremiah Owyang

Jeremiah Owyang — Sun, 22 Jun 2008 03:50:41 +0000

Ugh, I hit send too quickly, here’s a few other posts, that indicate the communications happen at the edge of the company.

http://www.web-strategist.com/blog/2008/06/19/social-media-faq-6-who-owns-the-social-media-program/

http://tinyurl.com/ysqpsp

To summarize, I do also agree that the communications will disperse to the edges of the company, but regardless of it occuring organically, corporations tend to react with roles, processes, and well, control.

LUX EDIT: I shortened one of the URLs to keep from breaking the layout.

By: Jeremiah Owyang

Jeremiah Owyang — Sun, 22 Jun 2008 03:44:26 +0000

Actually, we agree, see below:

http://www.web-strategist.com/blog/2008/03/18/trends-corporate-adoption-of-social-media-tire-tower-and-the-wheel/

Also, in my post that you linked to, I wrote the following:

“It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Generation Y comes to us with these abilities built it as a “digital natives”– yet the need to organize will still occur, it’s a knee jerk reaction to every corporation.”