10 minutes but a really entertaining walk through recent science on motivation. Definitely worth it.

Thanks to the kind invitation of Susan Tenby, I’ll be speaking later this month at a local community managers Meetup.

I’ll be talking about community growth and how to scale effectively. It should be fun!

If you want to be there, you need to RSVP. I hope to see you there!

I’m in London this week, doing a series of team and community meetings. One of the fun things that have happen this week is the team all got brand-new Nexus One phones while we’re here.

I’m a pretty hardcore Blackberry user but when someone hands you a new, cool phone just begging to have a SIM card added to it, the Blackberry can wait. I’ve been using the Nexus for about a day now, and here’s some initial impressions:

Things I like about the Nexus One

The screen is gorgeous. The cameras is far better than the one on my Blackberry. The phone feels good when you hold it. Not too heavy, not too bulky.

Adding new apps – a breeze. There’s lots to choose from in the app store, including many popular apps like Urbanspoon, Shazam, Foursquare, and many others. I got a dozen apps onto the phone in short order. Definitely much closer to the iTunes Store experience than the pain of adding apps to my Blackberry.

And Flash Player 10.1 beta is looking pretty good.

Things I’m Not So Sure About

I’m spoiled by my Blackberry’s ability to go as much as three days without a charge, so having to charge more often is a bit of a bummer. Not a showstopper though.

The music client. I don’t see anything that will make me want to give up my iPod. (The Last.fm app is nice though)

Covering that gorgeous screen with very visible fingerprints.

The London weather hasn’t been very sunny today but even so using the screen in daylight is definitely a bit harder than using it indoors.

Given that this is is a Google product it’s probably inevitable, but the deep lock-in and integration with other Google products is annoying for those of us who are not hardcore Google users. I don’t use Picasa, gChat, or Google Contacts, for example, and if I want to really use the Nexus, they’re hard to avoid.

Things I Definitely Don’t Like

The built-in IMAP client is poor, making it tough for those of us who don’t run our email through Gmail. I expect there will be a third-party solution pretty soon though.

Comment spam in the app market reviews. Really annoying.

Trying to do the two-thumb typing I am used to on a real keyboard is really frustrating. My error rate is close to 100% when I try it on the Nexus. To be fair, though, this isn’t specific to the Nexus; I felt the same trying to use my iPod Touch’s keyboard as well. I’ve simply spent a lot of years using various Palm / Blackberry devices with real keyboards and it’s going to be very, very hard for me to let go of needing to feel real keys under my fingers and relearn how to type on a handheld. Typing with one finger, aided by the very nice auto complete feature, is much less painful. It’s just not very fast.

Things I Haven’t Figured Out Yet

The best way to synch data (contacts, etc) off either my desktop or my Blackberry. I need to research this some more. Being able to sync data from Facbook is interesting. Ideally I’d like to get my work info on it too, but Exchange support is a bit shaky so far.

All In All

I like the Nexus a lot more than I thought I would. I am not sure if I will be able to adjust to the lack of a real keyboard and I don’t love the Google-lock in, but other than that I’m pretty impressed.

And did I mention how nice the beta of Flash 10.1 looks on it? :p

I suppose I should start out by noting that I, like a very significant number of my colleagues at Adobe, am a big fan of OS X and Apple products. I am typing this on the Macbook Pro I purchased for personal use. The MBP for work is sitting on a table nearby. There’s two iPods and an iPod Touch in this room as well. The only thing I use Windows for is some HR stuff that doesn’t run well on the Mac. In short, I love OS X and I hope to keep using it for a long time.

So from the point of view of someone who’s a fan of both the Apple and Adobe platforms, it’s hard for me to wrap my brain around the vitriol lobbed against Flash by my fellow Mac users. And if you read the blogosphere these days, you might come away thinking Adobe is on the verge of a massive route, driven into irrelevance by a horde of iPad-wielding HTML5 developers. And some in the media, who always love a good “X is going to kill Y” story line, are following suit.

The reality is somewhat different.

One thing that frequently (but not always) goes overlooked is that as much as this is a technology battle, it’s also a business one. Pushing as much content through the App Store as possible is great business for Apple; and honestly, I don’t blame them for wanting to build their App Store into a massive (and massively profitable) content juggernaut. It’s far friendlier to their margins than the hardware business, even with their premium pricing, so why not go for a platform play?

Where I take exception — and developers should too — is with Apple’s “my way or the highway” approach to development. Adobe’s Flash is a very high-profile victim of this approach right now, but we’re not the first nor are we the only one. And I really don’t understand how a bunch of developers committed to embracing the “open web” can turn right around and accept the massively closed structure that is the Apple ecosystem. Is it cognitive dissonance, or just Stockholm Syndrome? Is this really the same company who so famously embraced the image of shattering Big Brother’s image? How did Apple lose its way?

When I think about why all this matters, I think about my 10 year old niece. She doesn’t know (or care) what Flash is. All she knows is that she loves playing Webkinz, and every time I come over to visit, she wants to play it with me on my laptop. If I handed her an iPad, she’d want to play it there too, and she wouldn’t understand why she couldn’t. Yes, of course, I can buy her a bunch of other games on the App Store, but that’s not the same thing to her, and anyone who says that it is has clearly never withstood the wrath of a pre-teen.

Apple needs a reality check. Once you get outside the San Francisco to San Jose corridor, you’ll find very few people who know or care what HTML5 is. Most people who don’t do technology for a living find our high-geek holy wars incomprehensible and boring. They don’t want to be locked out of content, and they don’t want to be told they should spend money in the App Store just to conform to Apple’s vision of the internet. They just want to use the sites, view the videos, and play the games they’re used to.

Oh, and 90% of them do not run OS X.

Go back and watch that famous “1984″ video again — because it seems to me that Apple has become the very thing they were fighting against back then.

My colleague Serge built this cool widget for Adobe MAX:

One of the “fun facts” includes Adobe Groups — thanks Serge for remembering us!

“Surprise and Delight” was one of the mantras we got trained on at Starbucks. The way Starbucks sees the concept, it was about doing what you needed to in order to exceed customer expectations — remaking drinks to make sure customers were happy, handing out samples, etc. When it’s done right, it’s a great way of building customer loyalty.

Someone over at wine.woot must have been paying attention, because today I checked my mailbox and found an envelope containing a bumper sticker and a little card that invited me to send them a photo of the bumper sticker in use to get even more “cool stuff”.

I’m at best a casual wine.woot customer. I’ve only bought from them twice. So I was definitely surprised to find a gift from wine.woot in my mail. And you know what? It worked. I certainly would have bought from them again, but I’m definitely going to be more diligent about checking the site regularly for their latest offering. I’ll probably put the sticker up somewhere; maybe on my car, maybe even on my laptop. And I’m blogging about the whole thing to boot.

Multiply that out by all the other customers woot sent this to, and for the price of a run of bumper stickers and some postage, that’s pretty good marketing. And good for customer loyalty too.

Bravo, wine.woot. Well played.

So today, some news broke about a big disconnect between the organizers of the Palm PreDevCamp and Palm.

I have no idea what really happened and I don’t want to speculate. I’m more interested in what can be learned here.

As someone who spends her time working with passionate user communities, I’ve been wondering tonight, what would we have done? If it had been our team, would we have made the same mistakes, different ones, or would we have gotten it right?

You like to think that when push comes to shove you’ll do the right thing. Still, anything involving humans and communication has a chance of going off the rails. Even with the best people and the best intentions you can still end up with a bad outcome.

There’s no way to know until you get there. The best you can do is prepare as much as possible and hope that when it’s your turn under the spotlight, you’ll rise to meet the challenge.

UPDATE 5/23: Looks like Palm is responding well. Kudos all around.

One year ago today I started working at Adobe and my life completely changed.

I have 100+ pieces of e-mail backlogged in my in-box, and more projects to work on than hours in the day. There’s a user group meeting tonight, which means a 12+ hour work day today, and my dinner is likely to be cold pizza, consumed while sitting on the floor of a conference room.

You might think I’d be hating my life right now. You’d be wrong. I’ve never been happier.

It’s a good thing that I had no real clue what I was in for when I walked in my first day. If I’d known, I think I would have been too scared to move. With no expectations, I could just stand under the firehose and take it all in without anything getting in the way.

And what a ride it’s been.

I can’t find the scene on YouTube & don’t have time to rip it from my DVD, but there’s a snippet from early in Season One of “The West Wing” where new White House employee Charlie Young is watching his first Presidential TV taping from the back of the Oval Office:

Charlie: I’ve never felt like this before.
Josh: It doesn’t go away.

I know the feeling.

Time has never flown faster than it has this year, and if I’ve ever worked harder I’ve blocked the memory out. (Actually, that’s not true. The summers I worked 1-week summer stock theater, I worked harder, but that was only for 3 months at most.)

I’ve also had the privilege to work with a team of intelligent, funny, hardworking colleagues both inside and outside Adobe. A better or more passionate community you cannot find. I’ve found a home here, I think, and I hope it continues for a long time to come.

I know that some day I may look back at this blog entry through the eyes of an older, more burned-out self and feel sad, disillusioned, or cynical. It could happen. But after a full year of full-throttle, it’s not even close to going away.

I am a lucky, lucky girl.

Thanks to all of you who’ve been along for the ride and made it so worthwhile.

If you’re in the SF Bay Area, I’ll be speaking as part of the panel at this event: Social Media: Where Do We Go From Here?.

It’s free and will be happening from 6 to 9 PM on May 13, 2009 at De Anza College in Cupertino.

Hope to see you there!

Matt Haughey’s recent observations on Social Media marketing:

… instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products …

Exactly how often the world will beat a path to your door without at least some marketing is open for debate, but it’s absolutely true that there’s only so much marketing can do if your product is not making people happy.