Appearing on Donny Deutsch’s CNBC show, “The Big Idea,” on Monday night, columnist/author Ann Coulter suggested that the U.S. would be a better place if there weren’t any Jewish people and that they needed to “perfect” themselves into — Christians.

It’s really hard for me to talk about Coulter without wanting to break into a string of profanity. She seems to enjoy waving red flags in front of bulls and then laughing at the chaos. Generally, I figure that ignoring her is better than stooping to her level or buying into her brand of craziness. But some things are over the line and need to be called as such.

To be clear: Coulter is entitled to believe whatever she wants. If she thinks that Jews are imperfect and that Christians are better than Jews, that’s her right. But there’s another name for that belief, and it’s called bigotry.

It’s wrong, and so is she.

Small wonder that with bigots like her out there as the face of Christianity, the overall perception of Christianity in the US is rapidly plummeting.