Still, after seeing several friends severely cut back their Facebook presence or outright leave Facebook altogether, I though I’d have my say.

Ever since the Internet has been around, the concept of sharing not with the world, but with a select subset of the world, has been a huge part of the fabric of the social web. It still is. Wanting to share information via a website with a chosen set of people is not the same thing as wanting to share that information with everyone on the Internet (plus major search engines as well). Telling someone “well, the world has changed, get over it” is a crappy, unhelpful, and disrespectful response.

It all gets down to control over your information. If you set up a website based around the idea that you can share information with only a select group of people (and yes I am looking at you, Facebook) then don’t be surprised if people get pissed off when you change your mind and decide that catering to advertisers is more important than user privacy.

It’s why Gowalla and Foursquare are popular — because users are in control of what they share. Twitter too, for that matter. In all three cases, what’s private or public in those services is simple to understand, and the rules don’t change.

Complexity — especially when it comes to privacy — breeds distrust. Simplicity is always better.

Which, perversely, is why “if you want it private don’t put it on the Internet” makes an appealing argument to some (especially Valley geeks). It’s simple, clean, binary — everything geeks like. And most of the people who make it also operate from a position of high privilege. What I mean by “privilege” is that they are well-educated and well-connected people who do not need to worry about where their next job or paycheck is going to come from, have stable homes and personal lives, and should their privacy be breached in a serious way, they have the ability and resources to get as much assistance as they need in repairing the damage.

The world isn’t binary though. And not everyone has as much privilege in their lives that they can afford to be cavalier about their privacy.

I don’t know whether Facebook will succeed in their desire to become the one true arbiter of the Social Web (and make billions while they’re at it) or not. Short-term, they probably will do very well for themselves. Over the long haul, though, I’m not so sure. Privacy still matters.

I am still on Facebook, although I’ve locked my settings down as much as Facebook will allow, removed some information about myself, and cut back on my friends list. What happens next will depend on Facebook. Keep screwing with my sense of control and I may well join the list of people who’ve bid Facebook farewell.

So this morning, up pops in my feed reader a blog post by my friend Jason about a Halloween Bar-B-Q Bar Mitzvah.

OK, nice post about the food at a recent Bar Mitzvah he went to and how much more fun it was than the standard Bar Mitzvah (the menu is definitely much more interesting than the standard Bar Mitzvah!). The brain-twisting part (for me) was that I also knew the mother of the kid involved; Laura and I went to high school together and we recently reconnected on Facebook. She’s been posting updates about the party planning for weeks. I knew that she and Jason knew each other (they’re both NJ-based foodies with an IBM connection) but it didn’t occur to me that he was actually going to the party.

Most of the people who actually read this blog will probably just shrug and say, so what? For the segment of people that have adopted social media tools and integrated them into their lives, this kind of public intersection is pretty much a non-story. Having spent my last weekend back home in NY and talking to a lot of people who are not part of the adoption curve, though, I’m reminded that there are plenty of folks for whom blogging a kid’s Bar Mitzvah or finding intersections between different worlds via Facebook is completely alien territory.

There’s not much content there yet other than a brief blurb, photo, and link to his site, but I’ll work on it as I have time. Please feel free to join and add stuff if you’re so inclined!

It gets to the nature of our connection and what exactly “friending” means between people who don’t have a pre-existing offline relationship. I wouldn’t care if one of my real-life friends decided to grab my email address out of Facebook and put it into their Outlook address book, for example. So why am I annoyed that Scoble did it? Because 1) he’s not a real life friend and 2) he didn’t ask first.

Seems to me it’s time to remind folks that, just as in the real world:

Don’t take more than you’re given. And if you’re not sure what the line is, ask first.

If you give your next-door neighbor a set of keys to your home, that doesn’t give them the right to walk in unannounced any time they feel like it. They still need to ask your permission. So too in the online world. Just because someone ‘friends’ you online does not give you an unlimited right to do as you like with their contact information. Yes, it’s annoying to have to manually re-friend people if you move from one social application to another, but it’s the polite – and the right – thing to do.

Allen Stern seems to feel the same way. And of course, Loren Feldman‘s take on things is blunt and touches on another troubling aspect to this — why was Scoble doing Plaxo’s testing for them?

UPDATE: The inimitable Lisa B over at Bruce Clay did a much better job of getting the point across than I did.

It seems to me the issue is not so much whether or not Facebook sucks — for the record, I don’t think it does — but the nature of celebrity in a connected world, and more specifically, of celebrity in a realm where the downside of fame is less a part of the mental map.

It’s expected that for an actor or a singer or even a sports star, part of fame is that people want to know you, in any way they can. You’ll be accosted by fans looking to shake your hand, get an autograph, or pose for a photo. Your phone number and home address (not to mention your e-mail) will be a guarded secret. I could go on, but this stuff is so widely known and accepted that I really don’t need to belabor the point.

On the other hand, only a tiny number of people in the tech world have ever had to deal with the fame effect on a regular basis. Until social networks came along, that is. Now, people whose day to day lives were previously normal are experiencing the Internet version of the fame effect. And no surprise, they don’t like it.

I suppose I don’t blame them. I’ve only been recognized once, years ago, on Long Beach Island the summer I was doing stock theater there. It was a weird feeling.

Since then, I’ve started checking Facebook more frequently and gotten more aggressive about adding friends. Along with LinkedIn and Flickr, I’m checking it more or less daily now. Sadly, though, my social circle doesn’t seem to be the Facebook target market, because after exporting my entire Thunderbird address book (more than 250 e-mail addresses in all) I found fewer than 20 of those people actually on Facebook. That was disappointing; especially as many of those addresses were classmates from USF. I don’t really expect that my old college friends or my relatives would be on Facebook, but I am a little surprised that so few grad school friends were there.

Aside from not finding a whole lot of my friends there, I like Facebook. It’s easy to use and entertaining, and it lets me share things about myself that I can’t or don’t want to share on LinkedIn. Nick O’Neill has some thoughts on this issue, and suggests that Facebook might “bury” LinkedIn, if they so choose. It’s possible, although if Facebook goes public and gets a big enough warchest, they might just as well buy LinkedIn instead.

This is a really good example of the never-ending dynamic flow between disintermediation and reintermediation, actually. How do you hit the right balance between the costs and the benefits of spreading your information across multiple social networks, versus having everything in one place?

Anyway, if you’re on Facebook and want to friend me, please feel free to do so.

UPDATE 7:30PM: After posting this, I ran across Danah Boyd’s excellent article on the class division developing between Facebook and MySpace. It’s well worth reading.