Fiat Lux

Of all the feedback that’s hit the Internet today about the new Google ‘knols’, I haven’t seen much comment about this aspect yet, but to me it’s one of the most problematic parts of the whole idea:

Anyone will be free to write. For many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.

Unless Google puts some sort of gate-keeping into the process, they just opened the door to a cacophony of competing knols on high-value search phrases and highly contentious topics. Imagine the chaos when every pill-pusher on the Internet creates their own knol on various medical terms and conditions, for example, or when there are competing knols on highly-charged topics like abortion or the state of Israel. And as Jeremiah pointed out, I expect that SEO/SEM companies are already thinking about how they could sell knol creation services to their customers.

Even without the massive can of worms that is the conflict of interest issue here (although I think Tony is spot-on in his take in that aspect), I think this has the potential to be very, very ugly.

So the tech press is on fire today with the announcement of Google’s new “Facebook Killer“, OpenSocial.

There’s a clear benefit for Google: more eyeballs, more advertising revenue, and more industry entrenchment. There’s also one for established brands and thought leaders with big audiences. They can further aggregate (and presumably monetize) their traffic.

What I don’t see as clearly is how all this benefits your average end-user. What does OpenSocial do for me?

I can take being rejected for a job because I don’t have the necessary skills, or because someone else was a closer match to the skillset in question. That’s business. But this is another matter altogether:

A state appeals court reinstated a fired manager’s age-discrimination suit against Google Inc. on Thursday, saying a jury should hear his evidence that a supervisor told him that his ideas were “too old to matter” and that the giant search engine company gave its older employees lower ratings and lesser bonuses.

[snip]

As part of the lawsuit, Reid presented a statistician’s study of employees and managers in his department at Google that found older employees consistently received lower evaluations than their younger colleagues, and older managers got bonuses that were 29 percent less than those awarded to managers who were 10 years younger.

Age discrimination is not new to Silicon Valley, but you’d think that as the industry matures we’d see less of it. Not yet, it seems.

I’ve been feeling very much in the minority this week. First off, Google launched their new Street View. By and large, the tech community seems to love it. Me, I feel very, very uncomfortable that someone can sit at their leisure at their desk, call up a highly detailed photo of the outside of my home, and view it from any number of different angles, all without having to be on the scene. But clearly, I’m missing something, because just about everyone else seems to think it’s uber-cool, or at the very least, slick.

Now, Google is introducing Google Gears, and I am similarly unimpressed. Off-line access to web-based apps is one of the big issues for web-based computing, and it was only a matter of time before someone filled that rather obvious gap. However, solving that problem only brings another one into focus — web based apps don’t have even a remotely comparable feature set as their desktop-based rivals in some rather vital areas. Sure, it’s great that your feed reader will work on an airplane, but Google Docs is not even close to being a good replacement for MS Word.

And this brings me back to some comments I made about Web 2.0 just last month:

What I would really love to see is people spending all that time, talent, and money on solving the problems that have NOT been solved yet. Search technology, for example. We’ve made some big strides in text-based search (although there is still much to do there too), but searching around graphics, video, or audio is lagging far behind. Or if you want to focus on web-based technology, can someone please come up with a cross-platform web conferencing system that doesn’t suck?

Maybe, as with Street View, there’s something to Google Gears that I am just not seeing. Maybe all those big honking piles of desktop code really do need to be replaced with slightly less big honking piles of Ajaxifed XML and JavaScript.

Maybe I need an attitude adjustment, or just a vacation.

Or maybe not. Maybe I’m right, and we need new solutions to new problems much more than we need more solutions to problems that have already been solved.

Robert Scoble reads his feeds and notices that Fear of Google / Distrust of Google is growing.

I have no idea if Google is evil or not - I like to think they are not, but I don’t have any knowledge one way or the other - but I completely agree that Google’s public face is not helping matters.

Scoble’s whole piece is good, but the closing comment is particularly apt:

I think Google has to be very transparent, very warm, and very open when it comes to privacy and the data it’s collecting on all of us and to many of us it’s coming across as closed, cold, and opaque. That leads to bad PR. Bad PR — if continued unabated — leads to government action. Just ask my friends at Microsoft.

Indeed.

Shelley Powers decided to do something fun with Google Code Search and post the results on her blog: Search the developers’ comments for amusing tidbits. No surprise, “Stupid users” is all over the place.

Her favorite is the search for “piece of shit“. If you’re geeky, it’s very funny reading. Lots of bashing on IE and much much more.