OMGWTFBBQ…Toyota?

I was scanning Twitter when I should be working, and came across this via Scoble:

On the one hand, it’s funny. On the other hand, how is this going to help sell more Toyotas?

I don’t see MMO fans as a prime market for oversized pickup trucks…. although maybe they’ve got some research to prove me wrong.

2 thoughts on “OMGWTFBBQ…Toyota?”

  1. They showed that ad during college football last night. I agree that football and trucks have little crossover with MMORPG’s, but I bet at least 80% of that audience plays some kind of games. And since pickups survive volcanoes and turn into submarines in ads now, why not kill some dragons, too?

  2. Fair point. I’m pretty definitely not the target audience, so it’s quite possible the appeal is going right over my head.

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