Two Great Reads

Seth Godin is widely considered to be a must-read blogger, but like everyone else, he has his ups and downs. This winter I’ve found his blog to be a little less inspiring. Not bad, just … blah. On the bright side, whatever lull he might have been going through seems to be over, because within the last week he’s put up two excellent posts:

1) The Three Marketing Levers
Fear, Hope, Love, and brand associations.

2) Soggy
Another look at why it’s so hard to get things done in business.