Dear Blogger

Dear Blogger,

I get it. Really, I do. It’s a tough world out there and your personal brand won’t build itself. You need to be aggressive about building out your customer base. Upselling opportunities are important, and there’s no better time to do it than when a prospect is engaged with your content.

But here’s a very important point to remember: when the VERY FIRST thing someone sees when they come to your website is a full-page takeover with a marketing message, it is not smart marketing. It is greedy and short sighted.

You were smart enough to create content that someone recommended – that’s how I came to your site. Stay smart and let that content do its job before you ask a visitor to engage with you more deeply.

I’m seeing aggressive takeovers on page load happen more and more these days. Maybe you think that “the other sites are doing it” and that you should too, but please, don’t. It just make you look like you care more about me as a sales prospect than anything else.

Sincerely,

The visitor who just left your site thinking worse, not better, of you.