So Intel is revising its branding. OK. I’m not doing cartwheels about the new logo, but it’s no better or worse than the old one.
But who on earth thought it was a good idea to ditch the “Intel Inside” tagline for “Leap Ahead”? “Intel Inside” is a good, memorable tagline that adds value to the brand. “Leap Ahead” is one of those eminently forgettable taglines that adds no value to anything other than the bank account of some misbegotten branding consultant.