I ran across the “Ask a Ninja” podcasts on iTunes sometime this past fall and thought it was a hoot. In fact, I showed one of the videos to my teammates in my Strategic Management class, and it was such a hit we took ‘Ninja’ as our theme for the final paper and presentation for the class. I an not sure our instructor liked it as much as we did, but at least we had fun putting the thing together.
If you’re curious, this was the �NINJA� strategy we developed:
Narrative � Is our strategy compelling and easy to communicate? If not, something is wrong.
Innovative � How will we keep being better than our competition?
Nimble � Anticipate and embrace change. Be where the competition is not.
Journey � The journey will not be the same at each point along the way.
Assess � Always be asking: How does this help reach our strategic objectives?
At any rate, it was nice to see that the AaN team is getting a nice payday for their efforts:
The folks at Ask a Ninja are pretty excited. I spoke with Kent Nichols today and he says that he and Douglas Sarine, the other madmen behind the year-old video blog, just signed a deal with blog network Federated Media that guarantees them a contract for sales in the low seven figures this year.
Basically, the two have agreed to work together in wooing advertisers. In exchange for the right to sell ads for Ask a Ninja, FM promised the video blog it would bring in a certain amount of revenue. Whatever FM sells, the two split, with Ask a Ninja taking the majority, Kent says. And if FM doesn’t sell that much? Well, Ask a Ninja then simply can walk out of the contract.
My favorite is still the “Pop!Tech” episode.