Google Knols – This Is Going To Be Ugly

Of all the feedback that’s hit the Internet today about the new Google ‘knols’, I haven’t seen much comment about this aspect yet, but to me it’s one of the most problematic parts of the whole idea:

Anyone will be free to write. For many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.

Unless Google puts some sort of gate-keeping into the process, they just opened the door to a cacophony of competing knols on high-value search phrases and highly contentious topics. Imagine the chaos when every pill-pusher on the Internet creates their own knol on various medical terms and conditions, for example, or when there are competing knols on highly-charged topics like abortion or the state of Israel. And as Jeremiah pointed out, I expect that SEO/SEM companies are already thinking about how they could sell knol creation services to their customers.

Even without the massive can of worms that is the conflict of interest issue here (although I think Tony is spot-on in his take in that aspect), I think this has the potential to be very, very ugly.