Clear Channel Communications Inc. on Wednesday said it converted three stations to a liberal talk format and this year could double to 44 the number of stations carrying such programming.
After offering mostly conservative-leaning talk for the past decade, Clear Channel and other broadcasters are now embracing “progressive” talk to woo a listener base that is growing increasingly fragmented due to satellite, Internet radio and devices like iPods.
The nation’s biggest radio operator said it switched underperforming stations in Washington, D.C., Detroit and Cincinnati carrying nostalgic or sports programming with talkers like Jerry Springer, Ed Schultz, Lionel, Phil Hendrie, Randi Rhodes and Al Franken.
[snip]
In other efforts to reinvent itself, Clear Channel is cutting down on commercials and is converting 1,000 stations to high-definition digital broadcasting in the next three years.
HD radio will enable radio broadcasts to achieve “near-CD” quality and allow two or even three digital audio streams to be broadcast using a single carrier frequency.
If Clear Channel sees that there’s a market for ‘liberal’ talk radio, then that is a good sign for the future, in my book. And the digital move is also an interesting one.