Category: Technology

Update Complete

Nothing looks different out here, but WP 2.5 is running now. That was pretty easy.

The new admin interface will take a little getting used to, though. I like most of the changes, but I do kind of miss having the ‘”Categories” option to my right when creating a new post. It’s not a showstopper, though. I’ll adjust.

A Cool Sunday in NY

I’ve spent the last 2 days in New York, celebrating the wedding of a very old and dear friend. I got caught up with several people who knew me when I was still a shy, gangly teenager and discovered that another old friend now lives about 10 minutes away from my in-law’s house. Good times.

One thing that struck me in the middle of the reception was how infrequently I spend time in the company of people who are not part of the tech business, and how I really need to do more of it. Listening to writers and lawyers and doctors and teachers talk about LinkedIn, Skype, and MySpace was fascinating — of the three, Skype got the highest marks, for helping a grandmother video conference with her grandchild. MySpace got a universal thumbs-down. Only one person used it, and he couldn’t understand how anyone found “real” friends on it because all he got was invitations from porn spammers. The rest thought it was ugly and couldn’t see why anyone would want to have a profile there. People were interested to hear about LinkedIn, but only one person was on it and wasn’t too sure it was even useful.

All in all, it was a powerful reminder to me — what we in the Valley take for granted is barely on the radar screen of people outside the bubble. More of us should remember that.

Stuff You Miss At SXSW

So, SXSWi just ended, and I wasn’t there. I’m heading to NY this Friday for a wedding, and have a few other trips in the pipeline as well — I just didn’t have the cash or the vacation time to fit SXSW in. Maybe next year?

At any rate, this Loren Feldman interview of Chris Brogan is a taste of why I’m bummed about missing the event – two very smart guys talking about social media and where it’s going:

It’s about 8 minutes but definitely worth watching.

Interesting or Compelling?

Over at Mobile Opportunity today, Michael Mace makes a point that’s true not just for technology products, but for virtually any kind of product development:

Very often tech companies will fall in love with a concept that is compelling to people in the company, but not to non-technologists. They’ll convince themselves that people will want it because, well, they ought to want it.

A related problem: A company will come up with a product that’s nice, but doesn’t really address [a pain point]. You know you have this problem when someone in the company says that need a marketing campaign to explain to people why they should want the product. The really good products need marketing for visibility, not persuasion.

I think this is the underlying problem behind most failed web applications. They do something interesting, as opposed to something compelling.

What makes this whole problem especially tough is that you can’t just ask customers what they need.

Emphasis added.

I’ll add the caveat that the line between visibility and persuasion is not cut-and-dried. Look at the advertising for the iPhone. Most of the spots are product demonstrations. Clearly, you’re raising visibility by showing what the product can do, but isn’t that also a form of persuasion?

And as always, one person’s “eh, interesting” is another person’s “OMG must have now!” But even so, the point is valid.