That seems to be the overwhelming issue in the Movable Type blogosphere this weekend.
I respect the folks at SixApart, but the way they have mishandled the launch of 3.0 clearly shows that they do not have enough people with communications skills on staff. Not surprising in a tech-oriented startup, of course, but in this case – a startup that creates software used to communicate – it’s a big problem. Mena Trott gives some clues to their thinking in her revised announcement about MT 3.0.
I’m willing to bet that SixApart made a few classic mistakes in coming up with their licensing. They trusted their survey results too much, and they didn’t talk to enough users at critical stages.
One of the most valid comments we heard is that the personal licenses do not work well for many people who are currently using Movable Type. This surprised us because in a survey of 2500 people, a whopping 85% of respondents had 5 of fewer weblogs or authors. This help educate our final decisions about the weblog and author limits.
The more important question is, who were those 2500 users? Were they self-selected or was any effort put into making sure that a broad cross-section of users, from little bloggers like me to big users like Jason Calacanis, participated? Not balancing your participant base is a very good way to get data that is accurate yet ultimately wrong.
The second question is, did SixApart vet this new licensing package with any customers before launching it? With a level of upset as big as this one, if they had bothered to talk to even a handful of customers before going public with their pricing they would surely have gotten some indication that they needed to rethink things. Instead, they have had to handle a very public firestorm.
Now, to their credit, they are trying to calm the waters, and with some success. But they are at a critical junction. I hope they respond by putting one or more people on staff who are more practiced in the arts of marketing, product management and corporate communications. I’m tempted to send them a resume myself, but I suspect they’re already flooded with them.
When I started this blog, I chose Movable Type because several blogger pals (most notably my friend Mashby) were using it and all seemed quite happy with it. I know just enough about HTML, CSS, and configuring software to be able to tweak a package into something that works for me, and the lingering ghost of the techie I once was makes me unwilling to use a hosted service if I can run things myself. MT fit the bill. I gladly sent in a $25 donation last fall to SixApart, and had no expectation that I would want to look elsewhere for blogging software. Movable Type definitely has some annoyances and limitations (rebuilding is an ongoing PITA) but overall it does what I want it to do without getting in the way too much.
I have not yet decided whether or not I am going to stay with MT for the long haul. I’d like to see a clearer product evolution path for one thing – what features are going to be offered in the future, and which of those will not be in the free version? It could well be that MT 3.x is worth paying for, but right now there’s not enough information for me to make a decision.
I’ve invested time and energy getting my blog set up the way I want it. I don’t particularly want to have to spend a lot of time starting all over again with a new system if I don’t have to. But right now, SixApart is not giving me enough information with which to make an informed decision. That’s frustrating, and it’s another sign that SixApart badly needs someone on staff who knows how to communicate with customers.
I’m going to wait and see what happens for the next couple of weeks. Hopefully by the time I get back from New York more dust will have settled and I’ll be able to make a more informed decision about whether to upgrade or not.
Buzz Machine and Stupid Evil Bastard both have interesting takes on this issue as well. They’re worth a read.