I’ve migrated off of Movable Type, but it’s hard to stop paying attention to a company whose products I used for four years. Today, Six Apart launched what they’re calling the Movable Type Community Solution — a set of white-box social media tools built onto the Movable Type blogging platform.
It’s an interesting move that should help solidify their place as a provider of enterprise-class tools. And given the realities of the marketplace, it’s a smart one. The window of opportunity for unseating WordPress as the principal provider of blogging tools on the consumer end is very firmly shut right now. Rather than trying to fight a losing battle in WordPress’s face, they are instead choosing to go where WordPress is not and get firmly entrenched there.
A very judo-like move — flow to where the antagonist is not. Let’s see if the execution matches the strategy.