Fiat Lux

It’s Latin for “Let there be light”

07 10 2007

OMGWTFBBQ…Toyota?

Posted by: lux in Business, Reviews

I was scanning Twitter when I should be working, and came across this via Scoble:

On the one hand, it’s funny. On the other hand, how is this going to help sell more Toyotas?

I don’t see MMO fans as a prime market for oversized pickup trucks…. although maybe they’ve got some research to prove me wrong.

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Tags: advertising, Business, marketing

This entry was posted on Sunday, October 7th, 2007 at 12:28 pm in Business, Reviews. You can follow comments on this entry in the Comments feed. You are welcome to add a comment, or trackback from your own site.

2 Responses to “OMGWTFBBQ…Toyota?”

seamus says:
October 7th, 2007 at 10:25 pm - Edit
They showed that ad during college football last night. I agree that football and trucks have little crossover with MMORPG’s, but I bet at least 80% of that audience plays some kind of games. And since pickups survive volcanoes and turn into submarines in ads now, why not kill some dragons, too?
lux says:
October 7th, 2007 at 10:44 pm - Edit
Fair point. I’m pretty definitely not the target audience, so it’s quite possible the appeal is going right over my head.