Category: Reviews

BlogWorld Expo: Observations The Day After

Well, I’m back from Vegas, thoroughly exhausted, but glad I went. I met some great folks I’d previously only “known” online, and some new people as well. I went to one great party and one really sucky one. I’ve already blogged the notes from some of the presentations I went to – I also went to others that were not as good, but decided not to blog those. And I finally got to experience Las Vegas.

I can’t say I learned anything completely new at BlogWorld Expo, but I did fill in a couple of knowledge gaps (thanks Avinash!) and also came away feeling much more confident about my knowledge base.

Blogging well is not rocket science, after all. You only need three things to blog: a willingness to commit the time to do it, basic writing skills, and something to say. Ideally, what you have to say is topical, focused, entertaining, insightful, and/or informative. And if you can combine all those with a flair for self-promotion, then you have a shot at running a successful, well-read blog.

(You might ask, if I know this, why isn’t my blog more successful? Easy. I lack focus.)

Although I think the show was generally a success, I think it suffered a little by trying to reach the biggest possible audience. With dedicated tracks for sports bloggers and political bloggers and military bloggers and “god bloggers” as well as a range of more general blogging topics, the show and the attendees were all over the place. If the goal was to pump attendance as much as possible in order to make the sponsors happy, then I can see why they’d choose that tactic, but if you’re going to do that, you need to build more into the conference program to help people connect with each other. Adding some “BOF” (birds of a feather) networking sessions, for example, would be a good start. Maybe a few “unconference” slots, or a demo pit for bloggers to show off their blogs. Heck, even an easy to find OPML file of attendees would help.

BlogWorld Expo’s show floor was a mixed bag. A few interesting startups – Cocomment in particular looks like something I should give a thorough test-drive (plus they had great swag) — but also a bunch of political / military booths, and a big pile of vendors who were all about either 1) adding content to your blog (widgets & feeds) and/or 2) monetizing your blog (mostly via ads). Since I was there with my “corporate” hat on, I wasn’t all that interested in either category.

One other thing that jumped out at me was how bad the marketing was at a significant percentage of booths. Now, trade show marketing isn’t easy. You have a limited amount of space and time in which to get your message across, in a space you don’t have a lot of control over, and generally without enough budget. Plus, odds are several of your competitors will also be there. Doing it well is a real challenge.

But still, this is not brain surgery here, and some companies really dropped the ball. For example, I saw several booths where the entire display had no clear statement what the product was. I suppose those companies though that if they used clever teasers they’d get more people talking to the booth staff, but I found it annoying. Another booth featured a poker table. Yeah, I get it, poker is a Vegas tie-in, very cute, but it seems to me the subtext you’re putting out is that doing business with your company is a gamble. Not the message I’d send.

And then there were the booths where a couple of different groups or companies were piled in together. It worked in the Military.com booth, where they loaned space to a couple of relevant non-profits, but when you’ve got companies that have no clear link to each other jammed into a booth with sloppy piles of completely unrelated brochures, you’re not fooling anybody. I am a big fan of the “if you’re going to do something, don’t half-ass it” school of thought. If you can’t afford a proper booth, find something you can do well within your marketing budget and do that instead.

(I didn’t intend to spend so much time writing about the show floor, actually, but there’s an outside chance I’ll be in a booth at Macworld, so I’ve spent some time recently thinking about the subject. I guess it’s rubbed off.)

This is getting very long, and I’m ready to call it a night. So I’ll wrap for now. I might add some more tomorrow, we’ll see.

How I Did It

…picked a new web host, that is.

In recent comments, I got asked how I decided which web host to switch to once I gave up on Powweb. Truth is, it was not easy, and I very nearly re-upped with Powweb again, on the theory “better the devil you know than the devil you don’t.” But over the last 4 years, Powweb has gone from being a great company to one that I barely tolerated. I couldn’t bring myself to give them the $$ for another year. So I switched.

Finding a new host was definitely not a one-time project. I collected information on and off over the course of many months, from a number of sources. Those include word-of-mouth reports from other web folks on 2 mailing lists (WWWAC and SF-WOW) and reports from friends (like Glen). That gave me some anecdotal evidence to start with. Another site that was helpful for giving feedback and potential hosting company names was the WebHosting Talk forums.

I tended to avoid the various websites that list or rate web hosts, since many of them gave the impression of being basically advertising vehicles for the hosting companies. Not that there’s anything wrong with that, of course, but I wanted user feedback more than anything else. Basic web hosting is so much of a commodity these days that I was more concerned with customer satisfaction within the price point I’d chosen (under $100 a year) than the nitty-gritty of exactly how many MBs of disk space or how many e-mail accounts I’d get with my service. I also gave bonus points to companies that had an actual customer forum, not just a one-way support desk.

I looked at Dreamhost, Laughing Squid, Media Temple, Lunarpages, 1 and 1, iPowerWeb, and a few others before deciding that A2 looked good. I did some more digging into A2, looking for reports of dissatisfied customers, outages, etc. Nothing bad jumped out at me. So I filed the information away.

As I said, this happened over the course of several months. Periodically I’d re-check, to see if opinion about a company was trending one way or another (increased outages, reports of slowness / overselling, etc). A2 still looked good.

Eventually, my old contract was about to run out, and it was time to push the button, one way or the other. So I took a deep breath and signed up with A2. And here I am.

That’s a little longwinded, but it’s the story of how I chose a new web host. I hope it helps someone.

Twitter: 90 Day Review

I signed up for Twitter some three months ago. Unlike some of Twitter’s more rapturous fans (like Scoble), my feelings are more mixed. On the one hand, I “get” Twitter. I like the idea, I think there’s a lot of uses for the service, and I’m pretty happy with the feature set. I’ve found some people who are using Twitter in interesting ways, and two real-life friends also Twitter. When it’s good, Twitter can be a lot of fun.

On the other hand, using Twitter feels like shouting down a well most of the time. I can count on the fingers of one hand the people who’ve actually had any interaction with me on Twitter (including the friends). It’s hard to stay enthusiastic about something when you get so little feedback.

All in all, I’d give my first 90 days with Twitter a B. I’m not inclined to stop Twittering, but it’s in no danger of replacing my blog any time soon.

Good Customer Service from Hotwire

There’s an old truism that if you get good customer service, you tell two people, but if you have a bad experience, you’ll tell 10. So here’s my small attempt to balance the scales:

Hotwire, you guys rock. Not only do you help me book good, inexpensive rental cars, but when I needed to cancel our vacation last week, your Customer Service staff told me exactly what I needed to do to request a refund, and then they processed the refund quickly. And this despite Hotwire’s very firmly stated ‘no refund’ policies. (No, I did not purchase trip insurance.)

Things have been stressful enough around here; you helped lessen my stress. I’m deeply grateful, and you can bet I’ll be using Hotwire again in the future.

Wii Is Here To Play

I promised Scott a Nintendo Wii for his birthday, but it took a little time to actually track one down and get it here (thank you, eBay!). And yes, I am probably a fool for overpaying on eBay rather than camping a line for one, but I’m too damn old to sit out in the cold all night for a game console.

So far, we’ve set the console up, gotten it connected to the Internet, downloaded all the updates, and created two Mii avatars. After dinner, we’ll crack open the games (it came with Wii Sports, plus we bought Zelda and the Marvel game) and see how we do with those.

Apparently you can add Wii-owning friends to your Address Book and then their avatars will wander across your screen along with your own. If you’ve got a Wii and want to friend up, leave a comment or shoot me an e-mail and we can exchange numbers. I’d rather not post our console number in public.