Fiat Lux

Crossposted from the All Spin Zone:

ASZ's "DOUBLE BURN" Campaign

What if "word of mouth" and repeat viewings of Fahrenheit 9/11 literally blew the doors off over July 4 weekend? Right at this moment, it's hard to say if distribution will expand this week, but given all the sellouts, it wouldn't be a surprise to see the movie hit a lot more screens.

Now, we realize that Spiderman 2 is coming out this weekend, and realistically, there is simply no way that F9/11 beats out S2 at the box office. We may be liberal pollyannas, but we're not dopes.

But what if F9/11 came in a barnburning second, and made the $22 million box office from this past weekend look like chump change?

ASZ is proud to announce the DOUBLE BURN campaign. All you have to do to participate is see Fahrenheit 9/11 this coming Friday, Saturday, Sunday, or Monday (July 2, 3, 4 or 5).

I like it.