Over the years, Hormel has gracefully handled their flagship brand's name becoming associated with the tidal wave of junk e-mail permeating the Internet. Now, they're going one step better.
A play called "Monty Python's Spamalot" is headed for Broadway, and Hormel Foods Corp. is laughing.Based on the movie "Monty Python and the Holy Grail," the musical begins previews Feb. 14 at New York's Shubert Theatre. It will run in Chicago from Dec. 21 to Jan. 23.
Hormel plans to issue Spam golden honey grail in a collector's edition can. The product will be available in limited quantities at select New York City retailers in February.
For those who can't wait, cans will be given to the first 100 customers who purchase tickets when the Shubert box office opens Dec. 6.
"Spam is the holy grail of canned meats," Eric Idle, a Monty Python veteran and lyricist and book writer for the new musical, said in a recent statement.
"Spamalot," directed by Mike Nichols, stars David Hyde Pierce, Tim Curry and Hank Azaria.
Idle has said the musical will be "as good as or quite likely better than any other show with killer rabbits and a legless knight opening on Broadway or in Chicago this season."
Hormel spokeswoman Julie Craven said company executives who have read the script said it's hysterical, and company leaders including chief executive Joel Johnson plan to attend the show's New York opening.
Rock on, Hormel!
