« Life's Little Annoyances | Main | On Chess and Choice »

That's The Way The Branding Bounces

Years ago when we got our first cellular phone, it was with AT&T. We later expanded to two AT&T cell phones. Fast forward a few years, AT&T has split into 4 different companies. I got a Treo and switched to Cingular service because AT&T didn't support the Treo. Eventually, Cingular aquired AT&T Wireless and Scott's AT&T account transitioned over to Cingular. Less than a year ago, we finally merged the two accountss into one "Family Plan' on Cingular.

Now, it seems that we're going to be AT&T customers again.

AT&T Inc. said Sunday it will acquire smaller rival BellSouth Corp. for $67 billion in stock, in an apparent bid for total control of their growing joint venture, Cingular Wireless LLC.

[snip]
Under the deal, the Cingular brand will be phased out in favor of the AT&T brand.

At this stage of the game, cell service is enough of a commodity that the only real differentiators between companies are the phones they support and their crazy billing plans, so I don't expect much will change for us. I just hope the billing doesn't get screwed up when they transition the account over.

It's pretty funny to be going 'back' to AT&T after all this time, though.

About

This page contains a single entry from the blog posted on March 5, 2006 4:05 PM.

The previous post in this blog was Life's Little Annoyances.

The next post in this blog is On Chess and Choice.

Many more can be found on the main index page or by looking through the archives.

Contact Me

I can be reached via email:
fiatlux.blog (at) gmail.com

Blogroll