I have an old text file knocking around on my drive with a collection of quotes that I found interesting. Here's an apt one, although unfortunately I did not save the name ofthe person who wrote it:
It is a great mystery of late-stage capitalism that, in a marketplace of hypothetically unlimited choices, consumers should all want the same things.
Despite my having hung onto this quote, I actually think that the opposite is true. Everyone wants different things. Retail stores, however, try to persuade us
that we all want the same things. Especially the larger ones. Stores, that is.
Case in point: there's a few things I've needed to buy for the apartment. Nothing particularly wild or unusual: More clothes hangers. A new sugar bowl to replace the one I broke. A couple of baking pans to replace ones that have rusted out. In short, standard household items. Here in the SF Bay Area, with stores of all sorts in every direction, getting this stuff should be a matter of a couple hours, tops.
But it's not. Take the sugar bowl I broke a few months ago an inexpensive bowl from a very mainstream Mikasa china pattern. I've been looking for a new one for months now. I've come to the conclusion that I can't get a replacement for it unless I either spend a lot of money or special-order one off the Internet. I've tried looking in a number of stores for an alternative, and it's amazing how few sugar bowls stores are selling. Teapots, coffee mugs, even full tea sets are all over the place, in both big chain stores and small Mom & Pop shops, but nobody sells sugar bowls. Hell, I'd settle for a 2-piece 'cream and sugar' set, but even those are hard to find. What are stores selling instead? 4 and 5 piece 'completer' sets that cost a bunch more money. Well, screw that. I don't want to buy 3 or 4 pieces of china that I neither want nor need in order to get the one piece I do need.
Target, of all places, actually had three different sugar bowls available for sale yesterday. Unfortunately Target's offerings were: 1 really ugly option, 1 flimsy-looking option, and 1 option that was neither flimsy nor ugly, but it totally and completely did not match anything else in my kitchen. So I didn't buy it.
Now, maybe I'm just being picky here. Sugar bowls are not exactly a daily essential, maybe I shouldn't expect to find lots of options. I should probably just give up on my sugar bowl quest and either store my sugar in a plastic container or special-order the Mikasa piece and be done with it.
But why is it so hard to buy clothes hangers? A significant % of my hangers are the cheapo wire ones that you get from the dry cleaners, and that's fine, but since we don't dry-clean much stuff these days, we need to actually buy hangers. All I want is some simple plastic hangers for the new shirts we got for Scott's new job. What do I see in the stores? Expensive high-end padded and/or wooden hangers, funky suit/skirt hangers, "5 in 1" hangers for space saving these are all over the place. But standard plastic hangers, you're lucky if a store
carries one kind.
Again, I'm sure if I hunted around on the Internet I could find some specialty web shop that would be happy to sell me exactly what I wanted, in any color. Call me a Luddite if you like, but I don't want to buy clothes hangers on the Internet. I want to drive to a store, buy them, take them home, and put them in my closet.
And don't get me started on how few choices I had when trying to replace our rusted-out 8x8 and 9x9 baking pans.
Now, maybe it's me. Maybe I'm just really, really picky and don't know it. Maybe I'm not looking in the right places, or am just being cheap. But what I feel is not picky, nor cheap, but manipulated. I feel like I'm being driven willy-nilly to buy products that have features I don't want or cost a lot more than I want to pay, because those products create a higher profit for the retailer.
So much for late-stage capitalism.